Jellyfish
Integrated global digital marketing business, reinventing marketing for progressive brands
Since 2022, I’ve been reviewing and validating marketing and UX copy for a tech giant through Jellyfish. Acting as a brand guardian, I make sure the content is high-quality, on-brand, and culturally nuanced. So far, I’ve validated 198,000+ words.
My role as a copy validator entails:
Correcting spelling, grammar, and punctuation mistakes
Checking for mistranslations, inconsistencies, and banned terms
Addressing issues with style, tone of voice, and in-market resonance
Making sure the copy is clear, engaging, and inclusive
Assessing if visuals and colors work well for the target audience
Verifying alignment with the glossary and making sure terminology serves the copy’s purpose and intended impact
Ensuring adherence to project briefs, product-specific guidelines, and a 142-page Russian style guide
“Kristina is diligent, attentive, conscientious, and only ever delivers work of the highest quality. It’s a pleasure communicating with her on a day-to-day basis. I really appreciate how Kristina goes the extra mile to provide important feedback on language quality upon each delivery. She is a true asset to the localisation world!”
Alexandra Varilone
Senior Content Manager • Jellyfish