Supertext

AI-based full-service language service provider with over 1,500 clients of all sizes from all industries

Since 2019, I’ve been providing Supertext with a variety of language services, including web and app localization, translation, transcreation, copywriting, subtitling, bilingual review, editing, MT post-editing, style guide creation, and cultural consultation. I’ve delivered a total of 160 projects and 163,000+ words.

One standout project with Supertext involved creating billboard taglines for a countrywide marketing campaign by a large Swiss online retailer. The campaign targeted over 50 nationalities living in Switzerland. As a Russian linguist and cultural expert, I was tasked to select culturally relevant products and write taglines with country-specific references that would resonate only with Russian customers. And one of my ideas made it to the final billboards!